For a lot of small fashion brands, building the season catalogue is the part of the process that quietly eats the most time. The product data itself — styles, colours, sizes, prices — usually already exists in a spreadsheet. Turning that into something a buyer would actually want to look at is the bottleneck: either you learn just enough InDesign or PowerPoint to hack together something serviceable, or you pay a freelancer and wait a week for revisions.
SeasonLaunch is built to remove that step, not shortcut it.
Start with the spreadsheet you already have
You don’t need to reformat your product data into some proprietary import format. Upload your Excel file — styles, descriptions, colours, prices, whatever columns you’re already tracking — and SeasonLaunch works with it directly. If your data is organized per style, per style+colour, or per SKU, it converts automatically between granularities, so the input structure you happen to have isn’t a blocker.
Photos are the other half of a catalogue, and SeasonLaunch supports three ways to source them: direct links in your spreadsheet, a public Google Drive folder, or a straight ZIP upload. All three get auto-matched to your products by filename, so you’re not manually dragging images onto slides one at a time.
Choose a template, preview with your real data
This is the step that usually requires a designer, and SeasonLaunch replaces it with a template picker: 15 professionally designed templates across 5 families — Fashion, Lookbook, Linesheet, Product Detail, and Wholesale — each with its own variants (bold, minimal, editorial, technical, and so on, depending on the family).
The important detail: you preview templates with your own sample data, not placeholder text. You see what your actual products look like in a given layout before you commit to generating the full deck, so there’s no unpleasant surprise after the fact.
Make it yours, once
Once you’ve picked a template, personalization covers the usual brand basics — logo, colours, fonts, a custom cover slide — plus finer control over which spreadsheet columns actually appear on each slide, with custom labels if you want them. The part worth calling out: you can save this personalization as a reusable “My Template.” Brand it once, and every future season starts pre-branded instead of repeating the same setup work every time.
Generation itself runs asynchronously with live progress, and past decks stay in a job history so you can re-download or delete them later — useful if you’re iterating across a few versions before landing on a final one.
The catalogue isn’t the end of the process
The reason this matters beyond just “a nicer-looking PDF”: the deck you generate here is the same artifact that becomes your buyer order form. There’s no separate export-and-rebuild step to turn a catalogue into something buyers can order from — see how order collection works for that half of the flow.
Try it with your own products
Sign up free with 50 credits and generate a real catalogue from your own spreadsheet — no card required, no designer, no week-long back-and-forth. If you want the full walkthrough first, see How It Works.