If you sell wholesale, you’ve probably tried to set up some kind of “buyer portal” at least once. The pitch is always the same: give your buyers a login, and they can browse your catalogue and place orders whenever they want. In practice, most buyers never make it past the signup screen. A password reset email lands in spam, a buyer gives up and just emails you their order in a spreadsheet instead, and the portal becomes a thing your sales team apologizes for.
The friction isn’t the catalogue. It’s the login.
The alternative: a link is the access control
SeasonLaunch’s order-collection flow skips the account system entirely. Here’s the actual sequence:
- Generate a catalogue from your product spreadsheet, using one of SeasonLaunch’s templates and your own branding.
- Turn it into an order form with one click — this is opt-in, so it only happens for decks you specifically want to collect orders through.
- Share the link. Email it, put it in a message, hand it to a sales rep to send. There’s nothing to set up on the buyer’s end.
- The buyer opens the link and orders directly — no account, no password, no “verify your email before you can continue.”
The link itself, unique and unguessable, is the only thing standing between “anyone” and “your buyer.” That’s a deliberate trade-off, and it’s the right one for this use case: wholesale order links are typically shared privately, one buyer at a time, and the cost of a buyer having to remember a password is higher than the marginal risk of a guessed URL.
What the buyer actually sees
Buyers get two synced views they can toggle between freely:
- Presentation view — the full catalogue, slide by slide, with an expandable order form under each product. Good for buyers who want to see the collection properly before committing to quantities.
- Order-Efficient view — a compact table for buyers who already know what they want and just need to enter quantities fast.
If you’ve already proposed quantities — useful for rebuy orders or when you know roughly what a buyer typically takes — the form shows your proposed row next to their actual row, with a one-click copy so they can accept your suggestion and adjust from there instead of starting blank. Running totals (item count, wholesale value, retail value) update live as they fill the form in.
Once a buyer submits, the order locks. No accidental re-edits from either side, and no ambiguity about which version is the real one. If a buyer needs to step away mid-order, the session persists so they can come back and finish later.
Where the orders land
Every submission — from every buyer, across every link you’ve shared — lands in one place, with full line-item detail, ready to export and hand to fulfillment. That’s the part that actually closes the loop: you went from a spreadsheet of styles and prices to real, actionable orders without a second piece of software in between.
Try it with your own catalogue
If your current order-collection process is “buyers email me a spreadsheet,” this is worth ten minutes to try. Start free with 50 credits — enough to generate a real deck from your own product data and turn it into a live order link. See the full flow on the How It Works page.